SPMA 2P27 Lecture Notes - Lecture 5: Systematic Review, List Of Sports Attendance Figures, Polskie Radio Program Iii
8 Apr 2016
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Document Summary
Ticket revenue dependence varies greatly with the different leagues. Gate receipts the lifeblood of minor league sports. One detriment is the amount of capacity available. 3: gives tickets away to drive attendance, discount tickets to drive attendance, never discount value of ticket which represents the product, depends on the market. Prevailing approach to raise prices incrementally by some arbitrary. Pricing seems to be based loosely on two considerations: perceived revenue needs, managers" assessments of what the market will bear. Consider price a fan pays in the broadest sense. Refrain from purchase when the price too high and too low. Psychology of pricing: expectance price threshold, tolerance zone, willingness to pay. Pricing can affect fans perception of an event. Small % hikes better than real dollar hikes in terms of communication. Perceived value of an event is important. Information is very powerful to communicate personal benefits. Minimizing price of ticket as a barrier.
