SPMA 2P27 Lecture Notes - Lecture 1: Hot Dog, Ancillary Revenue, Inventory Control
8 Apr 2016
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Document Summary
Purposive process of soliciting and accepting monetary gifts, in kind services, personnel or materials to supplement a sport organization"s existing resources. Intent is to view fundraising as a purposive set of activities. With increased pressure to win more allocated revenues have been needed/sought. One of the fastest growing areas of athletic department revenue is supporters donations. Shift of demographics baby boomers have money to spend. 2 schools"- exclusive view and broad view: exclusive: 80:20 rule (80% revenue comes from 20% of people) Rule of thirds (1/3 money comes from top 10 donors, then next 100, then everyone else: broad view: Small donations leads to greater chance of receiving something. Total=5+48+7. 2+3=63. 2: major donation program establishment of a well organized system to: Differences in respect to what is being counted leverage etc. Cash or in-kind fee paid to a property in return for access to the exploitable commercial potential associated with that property. Increasing need for sport practitioners to understand corporate objectives.
