SPMA 3P65 Lecture Notes - Lecture 2: Ambush Marketing, Las Vegas, New Mexico, Infomercial
23 Mar 2016
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Television: the dominant electronic medium in terms of both market penetration and audience impact. Radio: great for reaching local and regional sport audiences efficiently. The internet and its digital offspring: immediate, international reach and the ability to pinpoint specific consumers. Advertisers who target men will buy ads on sports. Sport properties often sell their broadcast rights to broadcasters, but also often buy ad time on other (even non-sport) media to promote their property. In big-league sports, it"s typical to sell broadcast rights to a network (ex. Nhl on nbc), who produces the games, then makes money by selling all the ad time and keeping all ad revenue. It"s becoming more common for strong brands (leagues or teams) to start their own network/channel to have complete control over production and distribution. ***bonus q - longhorn youtube video, know it was about football*** www. youtube. com/watch?v=5xyqkphszxe. Or have the sport property and broadcaster share production costs and ad revenue.
