SPMA 3P65 Lecture Notes - Lecture 4: United States Census Bureau, Sociology Of Sport
24 Mar 2016
School
Department
Course
Professor
Document Summary
Formats where information can be reported: published newsletters, ex. Ncaa news, provides periodic excerpts from its annual participation survey. Sports business research net (sbrnet) which contains archives of multiple studies, including annual participation report of the national sporting goods. Association: public documents, ex. annual statistical abstract of the united states, published by the us census. Bureau, which includes a large section on recreation and leisure. Other ways to group consumer studies: by industry segment, by sport, by consumer demographics, by consumer activity. 2: regular narrow studies- annual stats, regular broad studies- national probability sample, participation indexes- comparisons of markets. *socialization: the process by which people assimilate and develop the skills, knowledge, attitudes and other equipment necessary to perform various social roles. This involves two-way interaction between the individual and the environment. *socialization may lead to involvement, which may lead to commitment.
