TOUR 1P91 Lecture 10: Lecture 10 Nov 23rd
Document Summary
Canada"s federal tourism strategy: welcoming the world - priorities. Increasing awareness of canada as a premier tourist destination: facilitating ease of access and movement for travellers while ensuring safety and integrity of. Canada"s borders: encouraging product development and investments in canadian tourism assets and products, fostering adequate supply of skills and labour to enhance visitor experiences through quality service and hospitality. How tourism policy is defined and its fit with other policy areas. A low probability, high impact event that threatens the viability of tourism and its stakeholder, either directly or indirectly. Emerging (slower to develop, may be limited by organisational action) Common past measures of reactive cm in tourism. Radiation news updates; inviting media and travel industries for update tours. Request foreign governments to reconsider travel advisories (warnings) Campaigns toward international conventions and conference organisers not to cancel. Selected business included in ctc"s international marketing. The niagara regional government promised to spend ,000.