WGST 1F90 Lecture Notes - Lecture 14: Tooth Whitening, Wgst, Ageism

• School: Brock University
• Department: Women's and Gender Studies
• Course: WGST 1F90
• Professor: Jenny Janke

Document Summary

Key terms/concepts: monolithic standards of beauty, body projects (rice, 2013), ageism, reproducive work, self-monitoring. Is this a form of long-lasing, legiimate power: bodies: form of currency for women. Its value measured according to heterosexual standards of desirability (rice, 2009: 236). 1. presented with supposedly endless choices" concerning our body (hair colour, make up, clothing, liposucion): choices are ightly linked with consumpion: power to buy a new external idenity, we rarely noice this lack of legiimate choice. Race: carla rice (2013) states that a hierarchy is created in terms of how closely women reach (or not) the standard of. The body and consumerism: marketers see the body as integral to sales, proits, and the creaion of ideals. P a g e | 3: forced disappearance paricularly in mass media, poliical discourse. 5. language for older women tends to be pejoraive: crone, hag, witch, old ball and chain, etc. Desire to it in, be accepted, perform our gender correctly.