COMM 2102 Lecture Notes - Heartburn, Deodorant, Mass Production
24 Apr 2014
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Document Summary
We should think of the audience because it will draw attention to how people are grouped together. The concept of the audience is the thing that determines the behaviour of the media industries. The economic structure of the media industries is determined by the conception of the audience. Things from making of ads for deodorant to creating video games all aim to get an audience. The existence of newspapers, radios, tv, websites is through the ability of advertisers to support them because the ad companies believe that these things can attract an audience. Nothing is published unless if it fits with the conception of an audience. Comes from the latin word audere, this is when people would come together for a hearing. Groups of people that come together for a reason or purpose. Mass production and democratization: 60"s-70"s: audience starts to change.
