Class Notes (839,044)
Canada (511,171)
COMM 2102 (88)
Ira Wagman (73)
Lecture

Concept of the audience Mar.26th.docx

2 Pages
84 Views

Department
Communication Studies
Course Code
COMM 2102
Professor
Ira Wagman

This preview shows 80% of the first page. Sign up to view the full 2 pages of the document.
Description
th Mar.26 - Concept of the audience - Last part of the series of lectures on media and politics - Reflected on what it means to be political and how we can think of communication as political, look at this question through notions of participation and deliberation and thinking about the public - Previously talked about groups of people as masses, what we are studying used to be called mass. Communication - many departments were connected to mass. communication in the 1950’s, when it took hold in university’s the question of who and what they should study in the 1990’s was the key source of mass - that used to be primarily concerned with the ways in which communication is carried out in mass numbers of people - many departments including ours do not refer to it as mass communications but rather just communications studies - the difference between the distinction is in some senses symptomatic, by how we conceive groups of people no longer as masses but as public, audience etc. - we now in communication refer to groups of people as plural such as publics or audiences displays that we live in an era that has many groups of people many individuals and different identities - the shift from mass to audiences - the shift has come about in the ways in which we understand the concept of reception - shifting the focus from the sender to the receiver - audiences represent a group of people who come together for the purpose of an experience, and that experience is usually entertaining - the public we conceive as who come together around the desire for action, we can think of things in the political sphere as public meetings or gatherings who come together to share or debate a specific issue - we can also perceive audiences as receivers of information - audience derives from the latin word auder which means to listen to receive a message, the audience receives a message and as group of peo
More Less
Unlock Document

Only 80% of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit