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Concept of the audience Mar.26th.docx

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Communication Studies
Course Code
COMM 2102
Ira Wagman

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th Mar.26 - Concept of the audience - Last part of the series of lectures on media and politics - Reflected on what it means to be political and how we can think of communication as political, look at this question through notions of participation and deliberation and thinking about the public - Previously talked about groups of people as masses, what we are studying used to be called mass. Communication - many departments were connected to mass. communication in the 1950’s, when it took hold in university’s the question of who and what they should study in the 1990’s was the key source of mass - that used to be primarily concerned with the ways in which communication is carried out in mass numbers of people - many departments including ours do not refer to it as mass communications but rather just communications studies - the difference between the distinction is in some senses symptomatic, by how we conceive groups of people no longer as masses but as public, audience etc. - we now in communication refer to groups of people as plural such as publics or audiences displays that we live in an era that has many groups of people many individuals and different identities - the shift from mass to audiences - the shift has come about in the ways in which we understand the concept of reception - shifting the focus from the sender to the receiver - audiences represent a group of people who come together for the purpose of an experience, and that experience is usually entertaining - the public we conceive as who come together around the desire for action, we can think of things in the political sphere as public meetings or gatherings who come together to share or debate a specific issue - we can also perceive audiences as receivers of information - audience derives from the latin word auder which means to listen to receive a message, the audience receives a message and as group of peo
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