COMM 2301 Lecture Notes - Lecture 3: Mass Distribution, 24Hours, System On A Chip
5 Nov 2017
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Document Summary
Political communication is a process in which three sets of actors interact in purposeful communication about politics. Interaction: exchange & interpretation of messages: process: complex, dynamic activity, purpose: intent to define as issue, politics: conduct of public policy + power. Trends in political communication 1: politicians at ease with media requirements, sound bites, deadlines, accommodate media needs. Increased media forms mean increased political opportunities: expanded programs for political promotion, chat shows & entertainment. : obama the daily show, harper on the mercer report, rae on the. Mercer report, mulcair on this hour has 22 minutes. Trend in political communication 2: more outlets, 24-hours news means more public affairs & other programs for politicians. : global news, power & politics: growing professionalism in political communication, increased awareness of benefits of persuasive comm ads, public opinion research, image consultants, both in political offices and within govern. : trump on twitter: trend lead to packaging politics, changes media-politics relationship.
