COMM 2301 Study Guide - Final Guide: Persuasion, Mass Production, Media Play

• School: Carleton University
• Department: Communication Studies
• Course: COMM 2301
• Professor: Paul Jasen

Document Summary

Communication is the process of sending and receiving messages. Media are the means (manner) and transmission of communication they carry the message the means/ media can change the message trying to be sent how we define communication: Transmission model of communication emphasizes the social aspect of communication the medium chosen for the communication has an influence on how the message is understood different elements of the communication will be emphasized over other parts. Communication is the process by which a message is encoded, transmitted and decoded and the means or manner in which a message is transformed by that three-part process. Purpose: to share, to explain, and to instruct. Attributes: neutral, accurate, factual and thus not disputed. The purpose goes beyond the mutual understanding between the sender and recipient. Promotes a partisan or competitive cause make a choice between different options. In the interest of the propagandist, not the recipient.