COMM 3106 Lecture 5: October 16th Lecture
2 Nov 2015
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October 16 th : news, media, and politics. Impact on news producers: their entire environment has changed; they have to produce cross platforms (internet, tv, print, etc. ), more responsibilities; has to be completed very quickly stories don"t always translate across platforms. Internet advertising is increasing, however overall advertising has increased a lot, but it doesn"t directly relate to news. Want to get things out before their competitors, not a matter of today or tomorrow it"s a matter of right now. Information just kind of circulates; don"t introduce new information (i. e. retweeting) Not necessarily a bad thing; it"s not unofficial or unauthentic. A market based broadcasting model is much less likely to fall to the pressures of politicians. The fact that news is created in sound bites is not a bad thing; it"s just how we communicate now (i. e. : tweets are short, but it doesn"t mean it can"t get out all of the important information)
