COMS 1000 Lecture Notes - Lecture 2: Marshall Mcluhan

• School: Carleton University
• Department: Communication and Media Studies
• Course: COMS 1000
• Professor: Benjamin Woo

Document Summary

Three facets of a medium (grossberg et al. The medium is the message when mcluhan talk about the message it doesn"t mean content, ex: the medium of television contains the medium of theatre which contains the medium of speech which contains the medium of thought. A medium"s material qualities (how heavy? how fragile? how complicated? how expensive? etc. , etc. ) affect how it is used. Time-biased media last a long time but have limited reach. Space-biased media circulate widely but have a limited shelf life. Uses socially innate skills and competences, does not require advanced division of labour. Little to no feedback between producers and audiences. Capital intensive: expensive to produce, cheap to reproduce. Mediatization is a concept used to analyze critically the interrelation between changes in media and communications on the one hand, and changes in culture and society on the other. The coming together of computing, telecommunications and media in a digital environment .