COMS 3500 Lecture Notes - Lecture 4: Barcode, Spotify, Netflix
3 Apr 2020
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Document Summary
Big companies like mcdonalds and walmart are using systems taken from industrial capitalism and capitalizing on it. The goal is yo have something sit on a shelf for as little time as possible. Walmart became revolutionary when they started thinking about how the products get to the store. Sam walton started looking at the logistics, the supply chain, instead of just consumption, they started separating themselves from their competition. Wal-mart and mcdonalds are thinking about products/retail like the same ay we taked about the chain of communication ( mathematical theory of communication) It doesn"t matter what the content is, it"s about getting the product to the consumer as efficiently as possible. Logistics: the concept of the movement of content in a supply chain. The history of retail and supplying products are based around logistics. These have long been the goals of transportation and communication networks. I. e. telegraph companies communicate with each other pertaining to train departures/schedules.
