COMS 4505 Lecture Notes - Lecture 2: Eunoia, Oil Sands, Cory Booker

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January 17th lecture the introduction to the three. Professional communications (speeches, op-eds, emails, etc. ) is about convincing and persuading. Generally we call this rhetoric, which has a long history as old as. It was not that lo(cid:374)g ago (cid:449)here rhetori(cid:272) (cid:449)as part of (cid:272)hildre(cid:374)(cid:859)s education (~70 or 80 years ago there would be courses in rhetoric) The purpose of toda(cid:455)(cid:859)s (cid:272)lass is to e(cid:454)plore the roots of rhetori(cid:272) While we no longer teach or study rhetoric, we know what makes an effective speech or piece of writing despite not having all of the tools to put it all together. Rhetoric is all around us; in politics, commerce, culture, personal and social lives. We have messages aimed at convincing us about something. We see this in advertising as well (cid:455)ou do(cid:374)(cid:859)t e(cid:448)e(cid:374) (cid:374)eed to see the logo because we know the style of the corporation, especially around.

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