IDES 1000 Lecture Notes - Lecture 9: Manufactured Landscapes, Price Point, Polycarbonate

• School: Carleton University
• Department: Industrial Design
• Course: IDES 1000
• Professor: Brian Burns

Document Summary

Marketing and selling, contemporary issues in design. Formica: when you put laminate onto mdf to make it appear to be something else, formika is a brand name. Used to be about natural materials: now about cheep adequate materials. Its an imitator: people use to believe that nothing good can come from plastic, movie fubber connection. When we start to use tradenames, we start to get confused. When something it is green, it is supposed to be environmentally friendly. Greenwashing is when a product markets to be environmentally friendly but is not: batteries with 4% recycled materials, disposable flashlight (cid:862)gree(cid:374)(cid:863) (cid:271)e(cid:272)ause you (cid:272)a(cid:374) re(cid:272)y(cid:272)le the (cid:272)ard(cid:271)oard pa(cid:272)kagi(cid:374)g. Shows a fireman on the cover implying that it is good enough for fire fighters. Have to create what they tell you to make. Sell in kits that are usless when combined. Parents buy kids are supposed to use. Brand image: a recegnizable logo or style. Brand dna: small friendly, large, harsh.