BU121 Lecture Notes - Lecture 20: Linkedin, Job Analysis, Industrial Unionism

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24 Apr 2016
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BU121 – Lecture #20: Operations (continued) & Human Resources
Sustainability of the Supply Chain
“a network of facilities that procure raw materials, transform them into intermediate
goods and then final products, and deliver the products to customers through a
distribution system”
supplier  manufacturer  distributer  retailer  consumer/shopper
“management of raw materials and services from suppliers to manufacturer/service
provider to customer and back with improvement of the social and environmental
impacts explicitly considered”
outsourcing business operations DOESN’T mean outsourcing responsibilities or risks in
today’s global economy—sustainable supply chain management is key to the integrity of
the brand
oi.e. Walmart (“The Secret Life of Sour Cream”)
step one: the farm (value added through the milk; value removed from
cows’ impact on the land, the growing of the food for the cows, and the
methane gas released from cow manure)
step two: the processing plant (value added through pasteurization,
homogenization and packaging)
step three: distribution (value removed through diesel fuel and energy for
refrigeration)
step four: the store
apply in a life cycle perspective spurs innovation and creates the
conditions for perpetual upgrades in the quality of products
oi.e. Timberland (watch video)
“if you are going to design carbon out of a product, you have to
understand every place in the life cycle that carbon comes in”
“Earthkeepers”
designed for disassembly, so at least 80% of this style’s parts can be reused or recycled
50% recycled Pet Cambrelle lining made from recycled plastic
100% organic cotton laces
durable Green Rubber outsole with 42% recycled rubber
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“Greenwashing”
the act of misleading consumers regarding the environmental practices of a company or
the environmental benefits of a product or service
7 Sins of Greenwashing
hidden trade-off: a claim suggesting that a product is “green” based on a narrow set of
attributes without attention to other important environmental issues
oi.e. paper is not necessarily environmentally-friendly just because it comes from a
sustainably-harvest forest (think about greenhouse gas emissions or chlorine use
in bleaching)
no proof: a claim that cannot be substantiated by easily accessible supporting
information or by a reliable third-party certification
oi.e. facial tissues or toilet tissue products that claim various percentages of post-
consumer recycled content without providing evidence
vagueness: a claim that is so poorly defined or broad that its real meaning is likely to be
misunderstood by the consumer
oi.e. “all-natural” isn’t necessarily “green” (i.e. arsenic, uranium, mercury, etc.)
worshipping false labels: a product that, through either words or images, gives the
impression of third-party endorsement where no such
endorsement exists; fake labels, in other words
irrelevance: a claim that may be truthful but is unimportant or unhelpful for consumers
seeking environmentally-friendly products
oi.e. CFC-free is a frequent claim, but CFCs are banned by law
lesser of two evils: a claim that may be true within the product category, but that risks
distracting the consumer from the greater environmental impacts of
the category as a whole
oi.e. organic cigarettes, fuel-efficient sport-utility vehicle
fibbing: a claim that is simply false
oi.e. products claiming to be Energy Star-certified or -registered
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