PSYC 1002 Lecture Notes - Lecture 16: Normative Social Influence, Social Forces
4 Apr 2017
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Unanimity of the group: strong pressure to conform when everyone votes the same, Prior commitment: less likely to conform when engaged in prior commitment. Personal characteristics: strong self-esteem = less likely to conform. Views abnormal behavior as the product of broad social forces. Situational forces (social pressures) can exert pressure on individuals to behave ways they might not otherwise behave. Ordinary people, simply doing their jobs, and without any particular hostility on their part, can become agents in a terrible destructive process. Moreover, even when the destructive effects of their work become patently clear, and they are asked to carry out actions incompatible with fundamental standards of morality, relatively few people have the resources needed to resist authority. (milgram, 1974) Two people taking part at one time (male, 20-50) One real participant(teacher), and one confederate(learner) people learn things correctly whenever they get punished for every mistake.
