PSYC 1002 Lecture Notes - Electric Shock, Normative Social Influence, Group Polarization

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Norms: a scale of values which defines a range of acceptable or unacceptable attitudes or behaviors for members of a social unit. Roles: coherent sets of behaviors expected of people in specific positions within a group or social settings. They specify how people who occupy certain positions in the group should behave. Concept of roles is relational impossible to understand/determine without relationship important in social and clinical psychology. A change in behavior or belief to accord with other people. Used in social psychology to explain how people change behavior the capacity groups have to influence individuals. Change in behavior or belief to conform with other poeple. Conformity is not mere change: to be affected by other peoples behavior. To act differently when we are in groups than if we were alone. Group pressure: impossible to understand conformity without group pressure. Whenever we interact with others norms and roles we develop mechanisms to interact.

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