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PSYC 1002 Lecture Notes - Stanford Prison Experiment, Collectivism

Course Code
PSYC 1002
Mara Fuentes Avila

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PSYC 1002
March 26th 2013
Social Behavior Part 2
What is a group?
- Collection of two or more people
Interdependent/interactions with each other
Have common goals
Influence each other
Communication structure: associated with ideas of interaction
Power Structure: associated with influences of each other
1. Norms and Roles
- Norms:
Psychological mechanisms, used to regulate social behavior within groups
Norms are rules, implicit or explicit established by groups to regulate behavior of
their members
Norms prescribe proper behavior
Norms are social expectations
- Roles:
Roles are coherent, set of behavior, specify how people should behave
Four factors: characteristics of the situation, expectancy of others, the attitude we
have about the role, the prescription of the role
2. Conformity
- A change in behavior or belief to accord with people
Meaning: to be affected by other people’s behavior
Acting differently when we are in groups rather than how we would act if we were
- Example: Asch (1951) conformity studies
Subjects of the experiment were asked to match a standard line, with one of the three
comparison lines.
- Factors influencing the likelihood of conformity
Informative Influence: confusing situations/ leading us to look for someone who can
tell us what to do. (reliance on others)
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