PSYC 1002 Lecture Notes - Lecture 4: Social Perception

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10 Aug 2016
Department
Course
Professor
Psych
March 19th
Person Perception
-whenever you interact with others you try and derive information from them and this influences our
perception of them.
-first impressions are often inaccurate.
-social categorizing theory: whenever we are in a specific social environment we have to understand
personal sense from it. We classify the environment by dividing it into different categories. They do this
by using criteria’s. once the social environment is divided then attributes can be applied to members of
each division. You then expect each person to behave within the role or attributes you have given them
-ex: some criteria could be social role, gender, race
-accentuation effect: once the division is made we will perceive the categories in different ways and
exaggerating their differences between groups and exaggerating the similarities within members of one
category.
-in group bias: we always are going to make decisions that favour our group and discriminate against
others.
-so we favour people who are more like us.
Stereotypes
-they are overgeneralization. They sometimes have some possible truth about them that one group has
a higher tendency to behave in a certain way, but it not always definite.
-cognitive schemas can morph into stereotypes.
-treating a person as a representative of a group
-expecting physical attributes, behaviour, values from an individual because they belong to a certain
group
Subjectivity and bias in person perception
-self-serving bias: comes to play when we need to explain personal success and failure. So for example
our successes are due to personal virtues and hard work whereas failure is due to social circumstances
out of our control.
-we think about ourselves in a self-serving way. Natural tendency to view themselves in a positive light.
Attribution Process
-actor-observer bias: our behaviour is based on factors while other people’s behaviour is defined by
internal causes
-perceptual salience: what is visible to the observer.
-cultural explanation: people raised in individualistic cultures and collectivist cultures attribute people
differently.
Attitudes
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