SOCI 1002 Lecture Notes - Lecture 9: Mass Production, Consumerism, Class Conflict

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Stimulated to consumer: ads everywhere pressure to buy things, pervasive aspect of everyday life, social rituals centered around buying. Liberty/freedom can be a powerful instrument of domination. Mass production and mass consumption not equal (80% consumed by wealthiest 20%: e. x. waste who pays, production, processing, transportation, natural resources, factories create harmful environmental by products, products create waste and pollutants. Zizek consumerism and waste: we no longer feel bad for being a consumer (e. x. starbucks cups +prices used as donations, way of co-opting the guilt that comes with capitalism through (ethical) consumption.

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