COMM 205 Lecture 4: COMM 205 Ch. 4 Notes
4 Dec 2018
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Document Summary
Organizations use digital media to : communicate/ create content, engage customers and expand business. Communication - the transmission of information and meaning from a sender to receiver - only successful if receiver understands what the sender meant/intended. Misunderstandings may come from: frames of reference, language barriers, distractions, bypassing. Business writing should be - purposeful, economical, audience oriented. 3 x 3 writing process - prewriting (analyze, anticipate, adapt)- 25% , drafting (research, organize, draft)-25% , revising (edit, proofread, evaluate)-50% Adapting to your audience - spotlighting audience bene ts, developing the you" view, conversational but professional, being positive rather than negative, expressing courtesy, bias-free language, preferring plain language and familiar words, using precise words. Writing in teams phase one prewriting - work together to determine purpose, audience, content and organization. Phase two - separately collect information and compose rst draft. Phase three- synthesize and may individually do nal formatting and proofreading.
