COMM 212 Lecture Notes - Lecture 6: Signature Block, Apollo 11 Goodwill Messages, Fax
1 Feb 2017
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Take the direct approach and make your point right away. It is used for good news, and for neutral informative messages. You will get your letter off to a good start and you readers may thank you for your directness. In high-context cultures like china, japan and arab nations, directness may be considered rude. People in western cultures consider a lack of directness to be a waste of time. Give the main idea in the first sentence or paragraph. The opening addresses a request or answer"s you reader"s most important question. The middle explains details, clarifications, background information and maybe lists. The closing provides contact information; ask for action, input, deadline or response. End it off with appreciation (thank you for your time). Request memo: a messages that asks the reader to perform a routine action. Direct approach should be used for a request.
