COMM 222 Lecture 1: Chapter 1. Organizational behaviour and Management

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Organizational behavior: how organizations can survive and adapt to change. Studies attitudes and behavior of individuals and group in organizations. Studies how satisfied people are in their job, and provides insight about effectively managing and changing them. How committed they feel to the organization. How supportive they are of promoting women or minorities. Behaviours like cooperation, conflict, innovation, resignation or ethical lapses are important areas of study. Motivated to join and remain in the organization. Be willing to continuously learn and upgrade their knowledge. Human resources management: programs, practices, systems to acquire, develop, and retain employees in organizations. Organizational behaviour is about people and human nature. Will affect the customers also since products and services are also affected. Today, the main factor that differentiates businesses is human capital. Thus, sustained competitive advantage and organizational effectiveness are increasingly related to the management of human capital and organizational behaviour.

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