COMM 223 Lecture Notes - Lecture 4: User Friendly, Focus Group, Dumpster Diving
31 Jan 2017
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Well suited for competition; having a feature that makes for successful competition (hardware) Having a strong desire to compete or to succeed, your willingness to be competitive (proactive attitude, software) Something that your company does especially well in comparison to your competitors. Must be difficult for a competitor to imitate. Direct competitors (offer the exact product category) second cup, java u. Customer"s ratings of competitors on key success factors. Marketing research (define the problem & research objectives) (develop the research plan, secondary data collection, primary data collection) (implementing the research plan) (interpret the findings & present the findings) The mis serves company managers as well as external partners. The mis must balance needs against feasibility: Not all information can be obtained limitations. Obtaining, processing, sorting, and delivering information is costly roi. Information collected from different sources within the company, and stored within the organization"s information system: accounting system, operations/production, sales reporting system, past research studies.
