COMM 226 Lecture Notes - Lecture 9: E-Commerce, Retail, Customer Service
5 Dec 2018
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Buying and selling of goods and services over public and private computer networks. This definition restricts ecommerce to buying and selling transactions. Checking the weather at yahoo. ca is not ecommerce, but buying a weather service subscription that is paid for and delivered over the internet is. Ecommerce has a number of implications: technology perspective, management and governments perspective. Technology perspective: defines the need for additional infrastructure. Management and governments perspective: coordination for smooth business operations, security must be enabled. That take title to the goods they sell, buy goods and resell them and sell services that they provide. Business-to-consumer (b2c): sales between a supplier and a retail customer. Business-to-government (b2g): sales between companies and governmental organizations. Arrange for the purchase and sale of goods without ever owning or taking title to those goods and sell services provided by others. E-commerce auctions match buyers and sellers by using an ecommerce version of a standard auction.
