COMM 320 Lecture Notes - Lecture 4: Shell Corporation, Microcredit, Opportunity Cost
23 Oct 2016
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You can move up or down the value chain (ppt10) Difference between traditional manufacturer and: cut on the retailer (storage fee) Advertising: per impression, per click, per purchase, sponsorship. Cost leadership or differention: longchamp: on a spectrum, in between, walmart: cost leadership. Why you want a plan: get a loan, anticipating challenges, create goals. Why not to plan: takes time opportunity cost, not flexible- Type of business plans: operational business plan what you give to new employee (internal) Cost leadership is really hard for a startup targeting rather a niche market high end product. Business model: (in the midtermmmm: strategy: subscription vs purchase fee, resources: physical, partnership/network: license vs physical asset, customer interface: call/online vs in person. Copyright infringement: (sam smith tom perry song: have to prove it is your work, how much it is overlapping (the same notes, melody, part people recognize, how did they adjust the situation. Set the total of damages: the copyright duration:
