COMM 320 Lecture Notes - Lecture 7: Body Language
Document Summary
This chapter is especially important because it stresses the importance of negative messages, how to be direct/indirect (which we know from previous chapters that high-context cultures are very indirect and use body language and low-context cultures use verbal communications). Forms of bad-news messages include: refusals, announcements, assessments/or appraisals. Refusals: ex: university sends you a letter to notify you did not get in to your program. Announcements: ex: attention all employees, there will be some cut backs in the following month. /appraisals: considerable amount of training in public communications. Ex: hi george, your annual evaluation report suggests you need a. Balance business needs with the reader"s position: reduce impatience and hostility, be prompt, accountable, and considerate. Keep in mind that when the reader absorbs the bad news they are likely to stop reading, experience anger or/and even take the message personally.
