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MANA 298
Fred Mc Gregor

concept check 1. what are the six elements required for communication to occur? answer: sender, receiver, message, channel of communication, encoding, and decoding 2. a difficulty for canadian companies advertising in foreign markets is that the audience does not share the same ___________________. answer: field of experience 3. a misprint in a newspaper ad is an example of _______________. answer: noise i. the communication process communication is the process of conveying a message to others and requires a source, a message, a channel of communication, a receiver, and the processes of encoding and decoding. the source is a sender -- such as a company or salesperson -- who has information to convey. the message is the information to be transmitted, such as the details of a new weight-reduction drink. the receivers are consumers who read, hear, or see the message. a. encoding and decoding 1. encoding is the process of having the sender transform an abstract idea into a set of symbols. 2. decoding is the reverse, or the process of having the receiver take a set of symbols, the message, and transform them back to an abstract idea. 3. communicating the message effectively requires a common field of experience similar understanding and knowledge -- between the sender and receiver. b. feedback feedback is the communication flow from receiver to sender and indicates whether the message was decoded and understood as intended. the feedback loop consists of a response and feedback. c. noise noise includes extraneous factors which can work against effective communication by distorting a message or the feedback received. the promotional elements to communicate with consumers a company can use one or more of five promotional alternatives -- adv
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