PSYC 325 Lecture Notes - Lecture 2: Construals, Baruch Spinoza, Personality Psychology

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Where construals come from: basic human motives. We assume that other reasonable people see things the same way that we do. These are empirical questions for the social psychologist, meaning that their answers can be derived from experimentation or measurement rather than by personal opinion. One way to answer: ask them directly. But people are not always aware of the origins of their own responses. Performs experiments to test hypotheses about the nature of the social world. For social psychologist, the level of analysis is the individual in the context of a. Social psychology is a branch of psychology rooted in study of individuals, with emphasis on psychological processes going on in their hearts and minds social situation. Sociology more concerned with broad societal factors that influence events in a society focus is on topics such as social class, social structure, social institutions sociology looks toward society at large. Also difference in what they are trying to explain.

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