ECON 1102 Lecture Notes - Lecture 1: Mcgraw-Hill Education, Homo Economicus, Opportunity Cost

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12 Jan 2018
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Economics: the study of how rational individuals, firms, and societies in general make decisions in a world where resources are scarce. Individuals have a goal to maximize their utility (satisfaction) Decisions to purchase goods and services are made by weighing costs and benefits at the margin: marginal cost: the price paid for each item, marginal benefit: the utility (satisfaction) gained from using the item. If marginal benefit > marginal cost, consumers will purchase good. If marginal cost > marginal benefit, consumers will not purchase good. Resources: (also known as factors of production) the materials used to produce goods and services land, labour, capital. Scarcity implies the need for choice; every choice is associated with cost called opportunity cost. Opportunity cost is the value of the next best alternative that is forgone when one alternative is chosen. Margot currently works at a job paying her ,000 a year. She applies for a job that pays her ,000 a year.

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