ENVS 2100 Lecture Notes - Lecture 13: Jargon, Understanding Media
5 Mar 2015
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Not many people subscribe/listen to mainstream radio. Even radio is streamed through the internet. How we interact with content provided by fewer and fewer companies. Moving beyond mainstream to find alternative content. Influence key people who are in decision making capacities. The media are the means, not the end. Once information is released to the public sphere it"s up for bashing. Takes a while to figure out what their articles are all about. Media tries to tweak your emotions; main focus of advertising. Need to convince editors their articles are worth it. Don"t like to give out interview questions in advance. Issues: boil down to the basics" human angle; conflict; current events. Don"t want to hear intricacies of everything you"ve done. Key characters: put yourself in audience"s shoes. Keep it short; also arrange in short paragraphs. Include backgrounder/bios (at the end of the text)
