FILM 2301 Lecture Notes - Lecture 10: Edward Said, Cultural Imperialism, Brian Jungen
Globalization
Test
o TEST ALERT: Why is Hindi cinema considered national cinema?
o Because Hindi pop cinema is distributed throughout the entirety of India
o Will be tested on first dya of class (Pop culture/ cinema) units on Hollywood,
Bollywood and today's class
o Films and clips
o Reading insofar as coverd in class; lecture notes
o Industries, ideology, concepts (Ex. Globalization)
o No detailed statistics but know overall
o One essay question
Globalization
o Film text is referring to sound and speech in the film
o Laying the foundation for comparison
o "The influences of one region on the other"
o Relations, different cultures
o The neutral and more descriptive, pragmatic definition is a global community
(political, economic…) capitalism
o Through communication and political institutions
o The way we do business (trading commodities aka capitalism) such as oil
o Can be circulated, bought, sold and consumed around the world as part of
the global community
o Hollywood, being the cinema with the most global reach leads us into the
negative meaning of globalization which is the perspective that globalization
is equal to westernization/americanization
o Exporting ways of life, commodities and values that change local
communities outside of the U.S or the first world
o Viewed as a loss of local culture, the term is loss of "cultural
imperialism"
Modern (Western?)/Traditional Costume
o An image of traditional feminity is associated with positive culture
o While the green outfit is more flashy and promiscuous
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