SOSA 1003 Lecture Notes - Lecture 23: Vertical Integration, Noam Chomsky, Manufacturing Consent

• School: Dalhousie University
• Department: Soc & Social Anthropology
• Course: SOSA 1003
• Professor: Falconer C.

Document Summary

Sosa 1003 lecture 23 chapter 12 the mass media. The significance of the mass media illusion becomes reality. Certainly, the realities we know best-the illusions created by the mass media-are every bit as pervasive and influential as religion was 500 or 600 years ago. If you think this is an exaggeration, consider that the average 18- to 24-year-old canadian spends 2. 8 hours a day watching television, 1. 6 hours a day listening to the radio, and 5. 3 hours on the internet. Canadian media guru marshall mcluhan, who coined the term global village in the early 1960s, said the media are extensions of the human body and mind. More than half a century later, it is perhaps equally valid to claim that the human body and mind are extensions of the mass media. Mass media consists of print, radio, television, and other communication technologies that reach many people.