BUS 252 Lecture 10: ch 5- Typography and Images
Document Summary
The appearance and arrangement of characters applied to text: typeface, type style, type size, font. Numbers, and symbols with the same design, such as the slant and thickness. Serif fonts have short line extending from the top or bottom of a character, called a serif. Sans serif fonts do not have serifs. Web designers often vary serif and sans serif fonts for heading and body text fonts to create visual contrast. Includes a default font and backup font types if a browser cannot locate the default font. Included in the code for the webpage and must be downloaded to the user"s device before the webpage text can appear. Font size can be expressed as an absolute size or a relative size. Do not change when visitors change their browser font size settings. Adjust to the user"s screen and resolution. Not all fonts are available on all computer operating systems. Font selection can contribute to a specific mood.
