MMEDIA 1A03 Lecture Notes - Lecture 15: East Asian Gothic Typeface, Sans-Serif, Kinetic Typography
Document Summary
Deals with robert hamilton stop motion. It"s all interrelated and collecting al the important aspects that will be used. Motion text it"s to convey and evoke ideas and emotion, it doesn"t have to always be through kinetic typography. Playing with the two colours like bad vs. good: between walter and his wife. The constellation" points coming out of his orbit. Applying the content to its form: pick up the cues from the rhythm and the sayings. The art and technique of arranging type in order to make language visible. Serif is often considered to be decorative serif is the small line connected to the letter. Serif typefaces has increased read ability and reading speed of long passages. Sans serif - don"t have the serif stuff sans". Legibility: how easy it is to distinguish one letter from another in a given typeface, in print, serif is more readable. But in the web, sans serif type is recommended.