BUS 300 Lecture Notes - Lecture 7: Cover Letter, Fax, Computer-Assisted Telephone Interviewing
Document Summary
Mobile surveys catching on, and catching respondents on the go! . Consumers of all ages use text messaging as a way of communicating efficiently. Can be used for instant feedback surveys. Those that allow spontaneous two-way interaction between the interviewer and the respondent. Those that do not facilitate two-way communication and are largely a vehicle by which respondents give answers to static questions: traditional questionnaires with less flexibility, self-administered mail and internet surveys. A personal interview is a form of direct communication in which an interviewer asks respondents questions face-to-face: versatile and flexible, truly interactive. Also poses a challenge in understanding this population who may not or cannot respond to a questionnaire. The national adult literacy survey and the national assessment of adult. Literacy developed one of the most comprehensive personal interview and assessment programs ever. Personal interviews conducted at respondents" doorsteps in an effort to increase the participation rate in the survey.
