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Canada (509,147)
Langara College (1,809)
CMNS 2228 (16)
Z.Svedic (15)
Lecture

Semantic differential, Metaphors and metonymies, Icons, Semiotic concepts, Saussure.docx

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Department
Communications
Course
CMNS 2228
Professor
Z.Svedic
Semester
Winter

Description
Semantic differential, Metaphors and metonymies, Icons, Semiotic concepts, Saussure Semantic differential Mesures people's reactions to stimulus words and conception terms of rating on bipolar scales defined with contrasting adjective Metaphors and metonymies Metaphors figure of speech in which an object is spoken about in terms of something else A way of conceiving one thing in terms of another ... Life is a stage Metonymy has primarily a referential function allow is to use one entity to stand for another In visual comm. Metonymies a device they can provide graphic impact otherwise can be used as visual shorthand eg part of the object can b
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