How to reduce the impact of negativity in advertising?
- Affective: feelings and emotions like, fear
- Behaviour: actions
- Cognitive: beliefs, knowledge
What are they saying in the ad? What kind of belief or knowledge? Lots of ads are
about educating market
Print ad he wants it handed in
What is being communicated?
1. Health Belief Model says that people need to feel they can do what you’re
asking them to do. And the results are worthwhile
What’s the tone?
Connection and Association
2. Attitudinal model
He wants us to see us have communicational method
- As students, can hand out rave cards.
- Once identified who targetmarket/customer is (in terms of segmentation)
- Product strategies
- Pricing Strategies
o Publicity large numbers of people and