AGEC 242 Lecture Notes - Health Belief Model, Sales Promotion, Weight Watchers
22 Nov 2012
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Affective: feelings and emotions like, fear. Print ad he wants it handed in. What is being communicated: health belief model says that people need to feel they can do what you"re asking them to do. He wants us to see us have communicational method. As students, can hand out rave cards. Once identified who targetmarket/customer is (in terms of segmentation) Promotion: advertisement, publicity large numbers of people and sending out message w/o being paid, personal selling, sales promotion: ball point pens, calendars, public relations: speaks on behalf of organization. Although sales continuing to grow, but profits declining, need to figure out another way to change. Profit dec because marketing costs increasing more competitors in market b/c market maturing. When market to yourself, marketing costs very minimal. Product life cycle tells you whether you"re coming to an end. Our job is how we"re going to establish brand. No one would have heard our store before.
