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AGEC 242 (6)

2012.11.02 - Lesson 8

2 Pages

Agricultural Economics
Course Code
AGEC 242
Brahm Canzer

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How to reduce the impact of negativity in advertising? Attitudinal Model - Affective: feelings and emotions  like, fear - Behaviour: actions - Cognitive: beliefs, knowledge What are they saying in the ad? What kind of belief or knowledge? Lots of ads are about educating market AD ASSIGNMENT Print ad  he wants it handed in What is being communicated? 1. Health Belief Model  says that people need to feel they can do what you’re asking them to do. And the results are worthwhile What’s the tone? Connection and Association 2. Attitudinal model He wants us to see us have communicational method - As students, can hand out rave cards. Promotional Tools - Once identified who targetmarket/customer is (in terms of segmentation) - Product strategies - Pricing Strategies - Distribution - Promotion o Advertisement o Publicity  large numbers of people and
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