Class Notes (839,484)
Canada (511,353)
AGEC 242 (6)
Lecture

2012.11.02 - Lesson 8

2 Pages
75 Views

Department
Agricultural Economics
Course Code
AGEC 242
Professor
Brahm Canzer

This preview shows 80% of the first page. Sign up to view the full 2 pages of the document.
Description
How to reduce the impact of negativity in advertising? Attitudinal Model - Affective: feelings and emotions  like, fear - Behaviour: actions - Cognitive: beliefs, knowledge What are they saying in the ad? What kind of belief or knowledge? Lots of ads are about educating market AD ASSIGNMENT Print ad  he wants it handed in What is being communicated? 1. Health Belief Model  says that people need to feel they can do what you’re asking them to do. And the results are worthwhile What’s the tone? Connection and Association 2. Attitudinal model He wants us to see us have communicational method - As students, can hand out rave cards. Promotional Tools - Once identified who targetmarket/customer is (in terms of segmentation) - Product strategies - Pricing Strategies - Distribution - Promotion o Advertisement o Publicity  large numbers of people and
More Less
Unlock Document

Only 80% of the first page are available for preview. Some parts have been intentionally blurred.

Unlock Document
You're Reading a Preview

Unlock to view full version

Unlock Document

Log In


OR

Join OneClass

Access over 10 million pages of study
documents for 1.3 million courses.

Sign up

Join to view


OR

By registering, I agree to the Terms and Privacy Policies
Already have an account?
Just a few more details

So we can recommend you notes for your school.

Reset Password

Please enter below the email address you registered with and we will send you a link to reset your password.

Add your courses

Get notes from the top students in your class.


Submit