BUSA 356 Lecture Notes - Lecture 9: Lululemon Athletica, Free-Trade Area, Free Trade
15 Jul 2016
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Document Summary
Aldo, lululemon, canada goose are number one in their areas. Not that many number ones in the mens tailor sector. What to do in order to be successful. What are some of the difficulties faced and what are the solutions, strategies. Unique competitive advantage and is it sustainable can we defend it in attack and survive in 10 years. Own license for ralph lauren, michael kors, calvin klein. How you put everything together more than a plan. Fit it into environment that you sit in. Taking look of analysis and environment of the industry. Best way to see if change is happening: go to front line. When you see for yourself, you will see change. Everything i learnt, i learned from someone else. It"s the best way, and best way is in the front line. Still keep factory here instead of developing countries. Because still in the front line when manufacturing here.
