COMS 200 Lecture Notes - Lecture 6: Attention Economy, We Exist, Synapsis

• School: McGill University
• Department: Communication Studies
• Course: COMS 200
• Professor: Christopher Gutierrez

Document Summary

Deep attention: cognitive style traditionally associated with the humanities, characterized by concentrating on a single object for long periods of time. Form of attention that is associated with traditional human activities. Advantage good for solving single problems in a single medium. Implication comes at the price of the environmental alertness and less exibility in the way that one responds. Hyper attention: characterized by switching focus rapidly among different tasks, preferring multiple information streams and seeking a high level of stimulation, with a low tolerance for boredom. On the rise for young people, compared to deep attention that is related to older people, and older styles of learning. Advantage quick thinking in terms of tasks that require thinking about multiple things at once. Implication suffers how one concentrates on a single task, in turn, it is less ef cient than deep attention.