ECON 208 Lecture Notes - Lecture 6: Marginal Utility, Giffen Good, Economic Surplus

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ECON 208 Full Course Notes
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ECON 208 Full Course Notes
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Marginal utility indicates by how much your utility changes when consuming one more unit of output. Higher utility = higher happiness of the consumer that increases at the same rate for every additional unit of output. Ceteris paribus, the utility that may consumer derives from successive units of a particular product, is assumed to diminish as total consumption of the product increases. Higher utility = higher happiness of the consumer but it increases at a slower rate. That is, marginal utility falls as the level of consumption rises. Consumers must decide how to adjust their expenditure to maximize their utility. A utility-maximizing consumer allocates expenditures so that the utility obtained from the last dollar spent on each product is equal. Example: consider a consumer whose utility form the last dollar spent on juice is more than from the last dollar spent on burritos. She could increase her total utility by switching a dollar of expenditure from burrito to coke .

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