RELG 456 Lecture 7: WWF Case
15 Jun 2018
School
Department
Course
Professor
January 25th 2018
WWF:
• Stakeholders
o Governments
o Other NGOs
o Board of Trustees?
o Other companies
WWF
• Key stakeholders
o copaies Soy, Nike…, CO eissios, /
o Individual fundraisers, 4
o Employees, creating social values, 4
o Governments, 4/5
o Local communities, 4/5
o 20 major companies
o Other NGOs, 4
o World bank/EU, 3
• Core competencies
o Reputation
o Strategic use of partnerships
o Good at lobbying prominent players
o Ability to enlist royalty and celebrities and use their networks
o Membership base more than one time donations
o Ability to collaborate with governments
o Ability to collaborate with corporations
o Scientific research
o Ability to identify specific measurable goals for programs and enlist key supporters
o Ability to work with wide variety of stakeholders
• Business level strategy
o Build legitimacy through social networks with elite decision makers and influencers
o Build reputation for collaboration on solving environmental challenges
o Identify specific measurable goals in program to address an environmental problem and
enlist specific group of stakeholders
o Use initial solution as base for wider applications
o Mobilize support through regular membership base
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