GEOG 360 Lecture Notes - Lecture 6: Unintended Consequences, Content Analysis, Participant Observation

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Focus on understanding the subjective meanings that individuals give their socio-environmen- tal worlds. Considers social reality to be multiple (not unitary) Objective- the assertion that we share subjectivity (shared senses, mental faculty) It"s a dynamic interaction and cyclical research process. Formulate ideas (cid:0) generate theory (cid:0) gather observations (cid:0) look for patterns. Focus groups- dynamics emerge from group conversations, good for exploratory work. Oral histories- one-on-one conversations over the long-term, builds a narrative. Content analysis (qualitative or quantitative)- analyzing appearance of things like terms or vi- suals in content. Case study- a specific parameter is drawn up for research. A process of earning the reader"s confidence in the analysis. Validity as craftsmanship- credibility of research and researcher. Dialogue of legitimate knowers who have a right to contribute to a conversation. Pragmatic validity- impact of findings on participants and wider context. Triangulation- use two different methods to get the same results, and look for convergence in findings.

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