INTG 201 Lecture Notes - Lecture 9: Customer Relationship Management, Computer Hardware, Knowledge Management
22 Nov 2016
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Document Summary
Intg201 managing information strategic use of it lecture notes. Analyzing data throughout the customer life structure. Number of global users has increased significantly over recent years. 2014: number of mobile users surpassed desktop users. Number of internet users worldwide is growing. Increase of accessibility: changes the way organizations work. Moore founded intel: computer power doubles every 18 months (still significant now but slowing down) Computing is getting cheaper and faster ubiquitous! Billions of people have access to computing and telecommunications (cid:862)i(cid:374)ter(cid:374)et of thi(cid:374)gs(cid:863) everything is connected and everything can be monitored: more consumers are more connected, global reach. Google, twitter, and facebook have changed: advertising models: eg. billboards not as customizable, marketing strategies, communications between individuals and between companies and their consumers. All modern managerial disciplines have been impacted by technology technology knowledge has become a key differentiator for a job seeker finance: accounting, human resources, marketing.
