INTG 202 Lecture Notes - Lecture 4: Intersindical Nacional Dos Traballadores Galegos, Mindgeek, Google Alerts
23 Dec 2018
School
Department
Course
Professor
Document Summary
Nike, mcdonald"s, starbucks, aldo: they did this for new markets, expansion, etc, after 2000, globalization is done by individuals and groups, this is because of social media, groups are pushing their mandates. Monitoring get s. m. a. r. t: social media awareness and response team check the internet to monitor, set a social media policy, explicit guidelines (honesty, transparency, caution in representing firm, legal issues), positive. Examples, case studies showing potentially damaging consequences: monitor (external & internal, tools (google alerts, twitter clients, facebook insights), orm agencies (online rep. mgmt. Born or moved to the net: fritolay promotes product through recipes. If you move to the net, an issue called disintermediation upsetting the distribution channel: ex. E-commerce: classification (1: based on digitization involved (in the nature of product, and production and delivery process), firms can be classified as, bricks-and-mortar, e. g. a traditional grocery store, or car repair shop, clicks-and-mortar (or hybrid, e. g. Amazon. com, staples. com, bestbuy. com: pure-play (or pure-click, pure digital or virtual, e. g.
