MGCR 382 Lecture Notes - Lecture 2: Emerging Markets, Totalitarianism, Global Positioning System
19 Oct 2015
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Associated trends include: (cid:224) firms increasingly apply worldwide: mass production efficiencies including outsourcing (cid:224) 1980s today: substantial market liberalization, privatization and industrialization in generally emerging markets (specifically fast growth bric economies) (cid:224) 2000: us opened trade relation with communist vietnam. Technology: (effects) the internet, e commerce and the social media have resulted in: (cid:224) geographic and cultural barriers becoming less relevant (cid:224) the convergence of global consumer tastes and preferences. (cid:224) intl business becoming viable and necessary for firms of all sizes: the national economy we understand how ib is a contributor to national economic well being. Lecture 2: the firm to secure a competitive advantage in the global economy, firms participate in cross boarder business for 3 key objectives: to acquire necessary skills and knowledge to maximize the efficiency of their operations to gain new ideas about products, services, and business methods.
