MGCR 423 Lecture Notes - Lecture 2: Product Differentiation, Ebay, Spacex

• School: McGill University
• Department: Management Core
• Course: MGCR 423
• Professor: Biswanath Bhattacharyay

Document Summary

Strategy: the path going from point a to point b, not always a straight line, things change over time, poi(cid:374)t b should(cid:374)"t (cid:272)ha(cid:374)ge (destination) Plans: success/failure, buy-in: getting on board (key success factor) What are different types of strategy: corporate level (for the organization as a whole, business unit (for the different parts of the company, function strategies (marketing, it, finance, departments, individuals, etc. What are different strategic planning processes: top-down vs. bottom-up, structured vs. unstructured. Why do plans fail: lack of finance is a main reason. Minto pyramid principle: an excellent approach to analysis. Minto pyramid principle: co(cid:374)(cid:272)lusio(cid:374)s (cid:396)ei(cid:374)fo(cid:396)(cid:272)ed (cid:271)(cid:455) (cid:862)suppo(cid:396)ti(cid:374)g fa(cid:272)ts(cid:863), ea(cid:272)h o(cid:374)e (cid:271)uildi(cid:374)g o(cid:374) ea(cid:272)h othe(cid:396) to fo(cid:396)(cid:373) a (cid:862)p(cid:455)(cid:396)a(cid:373)id(cid:863) As well, the development of a framework for structuring introductions: situation (where are we, complication (what occurred to trigger the question, question (key question(s) to be answered, answer (response to the question) How to read: across first and then go down for the details.