MGCR 423 Lecture Notes - Lecture 4: Analysis Paralysis, Swot Analysis
23 Jan 2018
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Some great powerpoints (amazon: applied techniques in class. Next thursday manager in ey (sustainability) will speak to us. Avengers: spiderman can now be used interchangeably between licensed movie companies and marvel. Mission and vision: missions are more short term and can change often, vision is a long term focus, do not change. Strategic plans and action plans: analysis, key challenges, vision, mission and values, strategies to overcome these values, (cid:862)fa(cid:272)t (cid:271)ook(cid:863) = (cid:862)diag(cid:374)osti(cid:272) (cid:271)ook(cid:863, don"t overpromise in the short term (cid:894)re(cid:272)ipe for failure(cid:895) (cid:862) a(cid:374)it(cid:455) (cid:272)he(cid:272)k(cid:863) A structured approach: four planning and execution stages illustrative. Four overarching categories: ho(cid:449)(cid:374) i(cid:374) a series, (cid:271)ut (cid:272)a(cid:374) (cid:271)e do(cid:374)e i(cid:374) parallel, (cid:449)ith (cid:373)ultiple iteratio(cid:374)s . Importance of communication (starts in preparation, very crucial in implementation) Deciding what not to do is the biggest challenge (constrained resources) Need to keep in mind the level of uncertainty. Four different levels of uncertainty: level 1: clear enough future.
