MGCR 423 Lecture Notes - Lecture 5: Social Complexity, Outsourcing, Human Capital
Document Summary
By studying the external environment, firms identify what they might choose to do. Components of an internal analysis: by studying the internal environment, firms identify. What they can do: global mindset: ability to analyze, understand, and manage an internal organization in ways that are not dependent on the assumptions of a single country, culture or context. Competitive advantage: leveraging core competencies to exploit opportunities in the external. Intangible resources: human resources, knowledge, trust, skills, ability to collaborate with others. Innovation resources: ideas, scientific capabilities, capacity to innovate, reputational resources, brand name, perceptions of product quality, durability, reliability, positive reputation with stakeholders such as suppliers and customers. Capabilities: represent the capacity to deploy resources that have been purposely integrated to achieve a desired end state: Core competencies: resources and capabilities that are the sources of a firm"s competitive. Potential outcomes from combinations of the four criteria: differences in competitive consequences.
